‘Haters Cannot Touch My Shine:’ From Rockin’ Body to #Shaunspiration and Beyond
When we last checked in with Shaun T, we found him out, proud, and happily married, emphasizing equality by weaving positive social shares in with his personal life and daily goings on, on all fronts. They say that “slow and steady wins the race,” even when you’ve created mind-numbingly hardcore workouts.
In the wake of his heartfelt story of love, celebrity fitness trainer Shaun T. continues to inspire and capture the imaginations of his fan base with his latest venture: signing up to be Athlete Ally’s newest celebrity ambassador.
Forging a unified front with celebratory tweets sent on July 11, Shaun T and Athlete Ally shared a graphic of a ripped Shaun T striking a workout pose. With inimitable positivity in tow it reads, “Inclusion is essential in sports. It can never be secondary.”
In the organization’s own words, “Athlete Ally is a nonprofit that empowers athletes to be role models and challenge homophobia and transphobia in sports.”
Founded in January 2011 by self-defined “straight ally” Executive Director Hudson Taylor (currently a competitive wrestler and coach at Columbia University), Athlete Ally is a 501(c)3 nonprofit organization emulating the “gay-straight alliance” model. The nonprofit brand emphasizes inclusivity and learning opportunities. It has co-led educational awareness campaigns with athletes such as Olympic wrestler Ellis Coleman, NBA star Kenneth Faried (Denver Nuggets), WNBA Player Kristi Toliver (Los Angeles Sparks) and more, while promoting Public Service Announcement multimedia awareness drives to honor sportsmen like Jason Collins.
Co-launched alongside their social media campaigns, Athlete Ally’s press release, also published on July 11, further explores the value Shaun T brings to the table. In their release, Hudson Taylor continued, “It is a true honor to have Shaun T join the Athlete Ally Movement. He is a catalyst for the inclusion and positive change that we are continuing to see in the venue of sports. Another vocal, recognizable fitness and athletic personality on our team will undoubtedly help spread our message.”
While Athlete Ally also works closely with the National Basketball Players Association, the NCAA and the Yogi Berra Museum and Learning Center among many other prominent alliances, Shaun T continues to exert influence in the fitness world.
As one of Beachbody’s most prominent fitness coaches, he just launched his official Fly Fitness Wear line and released his FOCUS T25 program which continues to lead Beachbody to profits of $250-500 million yearly.
Shaun T has worked out with everyone from Dr. Oz, to Ellen to Tyra Banks and regularly does in-person meet and greets and worldwide in outreach for his Beachbody-trained coaches and fans.
In the press release mentioned above, Shaun T enthused, “The joy of feeling free to be oneself in all aspects of life is not something that can endure if there is an underlying stressor. The ability of an athlete to step into their arena and feel free to be 100% focused on competing in their sport is the catalyst which separates the elite from the dedicated. This is essential to an athlete’s success—it cannot be secondary.”