The ALSO Foundation, a Victoria, Australia-based LGBTQ rights and visibility activism organization, launched its high-profile anti-homophobia campaign last year, meeting with continued acclaim and supportive media coverage.
Entitled “No to Homophobia,” the campaign raises consciousness and encourages role models to liaise with the community to teach acceptance and inclusiveness to the community at large.
Jason Ball, a prominent out gay Aussie footballer, is one of the foundation’s many in-community campaign leaders who’s teaching AFL players to stand in their truth, and requesting that the AFL ALSO’s anti-homophobia ads during footy (their first campaign was successful and the advertising aired on national television during the AFL preliminary finals).
According to the ALSO Twitter page, The ALSO Foundation is “Australia’s first public campaign targeting #homophobia, #biphobia, #transphobia and LGBTIQ harassment.” In its video and television ads (http://www.youtube.com/user/NoToHomophobia), the foundation illustrates common scenarios where social and workplace harassment might go unreported.
Former ALSO CEO Crusader Hills told the Australian press, “There’s never been a television commercial about homophobia, let along around transphobia and biphobia.”
The short, impactful ad spots deal with thoughtless—and illegal—comments made in workplace or intersocial environments, spotlighting bullying or ignorant remarks and gestures. (For example: male workers say something to a lesbian about her personal life after she asks them a simple work-related question).
Victoria, Australia’s anti-bullying legislation does provide certain protections, and the public relations and community outreach teams for The ALSO Foundation aim to ensure the public is made fully aware of their rights under the law.
Topics covered in the PSA series include homophobic/trans-phobic/bi-phobic harassment in sports and at work, sexually-based harassment, and gender-based harassment, as well as the legal steps to take, such as filing reports with local authorities.
Anna Brown from the No to Homophobia campaign told The Age Online:
“This is a community-driven grassroots campaign that really aims to raise awareness of the harm caused by homophobic harassment, and the fact that it’s directly linked to anxiety, depression, self-harm and suicide. The consequences of this harassment can last a lifetime. We’re really encouraging the community to understand that we all have a responsibility to stand up to homophobic harassment wherever it occurs, and even if we’re not the targets ourselves. So if you witness harassment and do nothing, you’re condoning it or letting it continue unchallenged.”
The commercials ask viewers to take action “No matter how subtle” the harassment may be.
Anna Brown continued, “We have a comprehensive online resource…it provides people with the resources they need to get informed, find support, and take action to put a stop to homophobia. We’d encourage everyone to go there and find out more about what they can do to respond to homophobia personally. But also to spread the word amongst their friends, colleague, neighbors and people to really raise awareness and tackle homophobia as a community.”
For more information, please visit http://www.notohomophobia.com.au.
If you witness or experience harassment or bullying in the workplace, do you know what your options are or what the next steps to take might be?